‘Lights! Camera! Action!’ in Ashland

Posted on Thursday, August 21, 2014 at 2:45 pm

With its Victorian houses, towering oaks and white picket fences, the neighborhood lining the Railroad tracks in Ashland offers a glimpse of a bygone era. That small-town nostalgia’s exactly what attracted a Richmond studio to film a commercial onsite last week.

Roof-mounted floodlights help illuminate an interior shot as crews film a commercial in Ashland.

Roof-mounted floodlights help illuminate an interior shot as crews film a commercial in Ashland.

Friday, film crews could be found on-scene on South Center Street filming a commercial for Brandermill Woods, a Midlothian-based retirement community.

Derek Machado, owner and creative director of Five19 Creative, said his southside Richmond-based agency had shot photographs for the print campaign at the same location.

“We just fell in love with the house; it’s just great. It’s got a ton of character, it fits the period that we’re trying to capture,” Machado said.

Specifically, Machado said he was looking for a location that harkened “back to a more genuine time,” which they will juxtapose with the modern day.

Crews shot inside and outside the Ashland home all day Friday.

“It was quite a production,” said homeowner Jen Chambers. “I was very thankful that my neighbors were so helpful in moving their cars to accommodate the 1950s-theme outdoor scenes.”

Read the full story in the Aug. 21 Herald-Progress. Call (804) 798-9031 or signup online to subscribe today.

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